Associate Director, Content Marketing and Enrollment Communications

Job no: 493826
Work type: Staff (Full-Time)
Location: Orlando, FL, Winter Park, FL
Categories: Crummer Graduate School of Business
Division: Academic Affairs


Job
Summary:

The Crummer Graduate School of Business at Rollins College seeks a highly skilled Associate Director of Content Marketing & Enrollment Communications to serve as second-in-command in the Marketing Department. This individual will be a strategic thinker, prolific writer, and operationally excellent executor responsible for developing and implementing Crummer's full suite of enrollment communications and digital content.

This position will play a mission-critical role in converting MBA and executive education prospects through the creation, execution, and optimization of data-driven email marketing campaigns via the cloud-based CRM systems like Slate, Monday.com or HubSpot. Additionally, the role oversees the day-to-day management, writing, editing, and optimization of the Crummer website (crummer.rollins.edu), including campaign landing pages, general updates and SEO GAI improvements. This is a high-output role for a senior-level content creator with both operations and strategic marketing expertise.

This individual should be knowledgeable and comfortable using AI-enabled marketing tools, specifically for writing social media, advertising and promotional copy, have strong cross-departmental communication skills, and demonstrate an aptitude to digitally engage audiences via creative storytelling both visually and verbally.

Key Responsibilities:

Slate/Email Marketing Campaigns & Full Funnel Communications (Approx. 70%)

Strategize, write, and deploy drip email campaigns through Slate & Monday.com CRM to support all stages of the admissions funnel for MBA and executive education prospects.
Develop segmented email journeys mapping to distinct MBA product lines, plus non-degree offerings, aligned with recruitment cycles for spring and fall cohorts.
Maintain and update all automated and ad hoc communications with speed and accuracy using generative AI and personalization tools.
Write and publish Crummer's monthly e-newsletter in coordination with admissions and executive education teams.

Web Content Editing & Digital Experience Oversight (5%)

Serve as the primary content administrator and editor for crummer.rollins.edu.
Write, edit, and optimize all program and landing page content on an ongoing basis for SEO, clarity, and conversion.
Manage all photography, video, and interactive content updates in collaboration with creative partners and Director of Marketing.
Monitor and improve site UX and performance analytics of the crummer.rollins.edu website using Google Analytics, WordPress, and Slate conversion data.

Paid & Social Media Campaign Development, Management & Integration (25%)

Collaborate with media agencies and internal teams to align messaging and content across paid search, social media, and website landing pages.
Develop quarterly campaign content calendars to drive social media paid and organic lead generation campaigns throughout the annual recruitment cycle.
Work closely with in-house as well as freelance graphic designers to create creative assets for social media campaigns across linked In, Meta and YouTube.
Review performance metrics monthly/by campaign and recommend content or structural adjustments via A/B message testing.

Cross-Functional Collaboration & Stakeholder Alignment

Liaise with admissions, executive education, faculty, and the broader Rollins campus to ensure content consistency and strategic messaging alignment.
Represent the marketing function in cross-functional meetings, ensuring communications serve enrollment goals.
Serve as a resource and mentor to junior staff, freelancers, and interns.

Minimum Qualifications & Education:

Bachelor's degree in marketing, communications, journalism, or a related field required. Masters degree in communications, or journalism a strong plus.
7-10 years of experience in digital marketing and strategic content development, preferably in higher education or a high-touch B2C environment.

Preferred Qualifications:

Master's degree in communications, journalism or digital marketing (or MBA) with a concentration in communications and/or marketing.
Strategic content development experience in higher education or consumer luxury industry.

Knowledge, Skills, and Abilities:

Exceptional promotional copywriting and editorial skills; portfolio of enrollment or campaign emails strongly preferred.
Comfortable with CRM-based marketing automation tools (Slate, Monday.com or other cloud CRM a plus).
Experience using WordPress or similar CMS platforms for hands-on website editing and content management on a daily basis.
Working knowledge of generative AI tools (e.g., ChatGPT, Jasper, GrammarlyGO) to accelerate content production.
Baseline understanding of SEO / GEN AI SEO fundamentals, Google Analytics, and A/B testing methodologies.
Highly organized with the ability to manage multiple deadlines and collaborate with diverse teams.
Entrepreneurial energy with a passion for education and audience engagement.
Exceptional communication and interpersonal skills for effective collaboration across teams.
Creative problem-solving abilities with a focus on continuous improvement.
Strong project management skills, with the ability to pivot quickly and manage multiple initiatives and stakeholders, simultaneously.
High-energy and enthusiasm with 'entrepreneurial' mindset

Work Environment:

Campus-based, front-facing customer service position, working in an office environment.
Regular use of a computer and databases.
Must be able to work flexible hours, which include evenings and weekends, based on business needs.

Instructions to Applicants:

To apply, please submit an application and upload the following materials:

Resume
Cover Letter
Screening of applications will begin after January 6th and continue until the position is filled

About Crummer Graduate School of Business:

The mission of the Crummer Graduate School of Business at Rollins College is to develop global business leaders and innovators through a high quality, integrated, experiential education that prepares them to add significant value to their organizations and communities. Through their drive to bring this mission to life, the Crummer Graduate School of Business at Rollins College has been recognized nationally and internationally by some of the most well-respected organizations in the business world. A graduate business degree should do more than provide you with credentials. It should equip you with connections and resources for life - that is the Crummer Advantage.

Click here to learn more about the Crummer Graduate School of Business!

Benefits & Perks:

25 Days - Paid Time Off (vacation, sick and personal time)
10 Days - Paid Holidays
5 Days - Paid College Closure Days
Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
100% Employer-Funded Health Reimbursement Account ($125+/month)
100% Employer-Paid Short & Long Term Disability Insurance
Domestic Partner Benefits
11.5% Employer Retirement Contributions
Discounted On-Campus Dining Meal Plans
Free On-Campus Parking
Free Access to Campus Amenities (gyms, pools, library, sporting events and more)
Free Full Tuition for Employees and their Families
Pet Insurance
100% Employer-Funded Employee Assistance Program
Flexible Spending Accounts
Award-Winning Wellbeing Programs
Plus More!

Additional Perks:

Rollins College is conveniently located on multiple Lynx Bus Routes (Winter Park/Rosemont-9 & Winter Park/Springs Village-23) and within walking distance from the Winter Park SunRail Station
Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards and more)
Free E-Training Courses & Professional Development Opportunities
IT Software & Laptop Discounts (Apple, Lenovo, and more)
College Bookstore Discounts
Annual Service Awards & Recognition Programs
Discover what it's like to live in Orlando: Live, Work, Play and Learn
Plus More!

Rollins offers a competitive salary, along with our generous benefits package! Click here to review our full benefits package.

Our Service
Excellence Philosophy:

At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.

Click here to learn more about our commitment to Service Excellence at Rollins College!

Equal Employment Opportunity:

Rollins College is an equal opportunity institution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. To learn more about our commitments, visit click here. Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to humanresources@rollins.edu | 407.646.2102.

FLSA Status:
Exempt
Service Months: 12
Advertised: 03 Jul 2025 Eastern Daylight Time

Please apply: https://jobs.rollins.edu/en-us/job/493826/associate-director-content-marketing-and-enrollment-communications





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