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Digital Sales (Growth Marketing), FRANK by OCBC
OCBC is looking for an ambitious and enthusiastic VP of Digital Sales (Growth Marketing) for Frank. In this role, you will lead brand and marketing acquisition and retention initiatives to drive growth for Frank in Singapore. To succeed in this role, a digital-first, analytical mindset and creativity (i.e. willingness to think-outside-the-box and not be afraid to experiment) are key. Responsibilities Lead and build the annual GTM/ performance marketing strategy and acquisition roadmap for the product(s) Work with cross functional teams to drive implementation of the strategies & operations (channels/ platforms/ budget etc) Complete ownership of marketing budget to deliver against revenue goals and marketing KPI's Create, manage


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