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Director, Brand Strategy
Location: Hyde Park CampusJob Description:Directs, develops and defines the overall vision of Chicago Boothâ™s brand strategy. Articulates and documents strategy clearly to internal and external teams. Connects the dots between enterprise wide brand strategy and those of individual programs and departments in meaningful ways.Translates audience insights and business objectives into a comprehensive brand strategy. Defines business objectives, marketing goals, and key strategies grounded in deep brand, marketing and audience understandings that will inform channel and content strategies.Understands a wide variety of marketing and communications realms of expertise, including, but not limited to, digital marketing, analytics, creative, content, deve
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