Digital Insights & Analytics Manager ensures that Dana-Farber Cancer Institute is maximizing its online footprint while creating a positive, memorable experience for website users. Help support broader awareness of the Institute???s clinical care, research, marketing and fundraising activities online. The Manager of Digital Insights and Analytics will be an integral part of Dana-Farber???s ambitious communications and marketing efforts. They will have major responsibility for developing digital strategies that support department and Institute goals through the use of digital analytics, report automation, and continual A/B testing and iteration.
Drawing on data, they will create protocols for new digital content, provide direction for website redesigns, give guidance on paid digital campaigns, own our search engine optimization (SEO) strategy, and be responsible for tracking all of our digital activities and properties using tools such as: Google Analytics, Google Tag Manager, A/B testing and heatmapping technology. This position will also be responsible for ensuring ongoing data compliance with 3rd party vendors and taking reasonable actions for keeping our accounts secure.
This role is only available to those residing in MA/NH/RI.
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong.?? As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff.?? Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.
Take a customer-centric and data-drive approach to improving Dana-Farber???s digital experience including both website, and off-site digital initiatives. Collaborate with internal stakeholders to optimize the online patient experience; including but not limited to transparency (physician reviews), accuracy and management of digital directories, and other emerging digital-health tools.
Help develop short, medium and long-term updates to our website roadmap; prioritize a mobile-first approach, navigation, and infrastructure based on the needs of our website users and patients.
Implement agile methods to rapidly learn and iterate to improve user engagement and experience (UX) using AB tests, heatmaps, and other technology while mitigating risk. Monitors and reports on results. Continuously explore and recommend new tools to improve BI. Keep ongoing documentation of findings.
Collaborate with technical staff to ensure proper tracking is in place to capture digital activity across our main web properties and 80+ subdomains. Responsible for infrastructure and maintenance of Google analytics, tag managers, and goal/event tracking.
Provide strategic, impactful recommendations to clinical treatment areas to increase their online presence, content, and user journeys that align with their overall goals.
Define website content structure; perform audits across DFCI web properties to eliminate redundancies and provide guidelines for content creators and editors to streamline content strategy. Provide content ideas based on gaps, Institute goals, and trending topics.
Drive SEO strategy and project manage tactical SEO efforts. Develop tracking methods and reporting metrics. Track competitors and keep department leadership aware of successes and continually identify areas for improvement. Manage SEO contractor and/or evaluate new vendors. Create upstream process to ensure all new website pages are optimized for SEO and adhere to overall content protocols and strategy.
Work with Sr. Digital Marketing Analyst to develop key performance reporting dashboard. Maintain accurate, automated reporting.
Continually monitor website traffic and other digital KPIs; Increases use of technology to automate alerts of traffic abnormalities. Continually enhance tracking capabilities and troubleshoot tracking issues.
Grow, oversee, and maintain suite of automated digital marketing reports for department and broader Institute needs. Stay abreast of report automation tools and monitor existing reports for continual improvement.
Develop predictive models for website traffic and other metrics. Use models to proactively make recommendations for course corrections to reach goals.
Bachelor???s degree required. Master's degree a plus.??
7+ years??? experience as an analyst and/or digital product development required.
5+ Years??? experience with Google Analytics, and Google Tag Manager; qualifications preferred.
5+ Years??? experience executing, tracking, and analyzing paid digital marketing campaigns (SEM, Facebook Ads, Display, etc.); agency experience preferred.
2+ Years??? experience with UX including identifying pain points, deploying A/B tests and analyzing results, and developing improvements.
1+ Years??? experience with Google Data Studio.
Able to provide examples of creative problem-solving using plugins, API???s or similar. ??
Experience with pivot tables and/or similar data analysis processes and visualization tools. ??
Understanding of the basic legal complexities in healthcare (e.g. HIPAA, privacy, etc.).
Outstanding ability to think creatively to identify and solve problems.
Ability to clearly and effectively articulate thoughts and points.
Excellent analytical, organizational, project management and time management skills.
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to under-served members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.