Develop and execute the annual marketing plan which supports the strategic growth priorities for the region in partnership with the Sales and Business Unit an Industry management teams driving solid focus on ROI, strengthening Rockwell Automation brand, and accelerating customer decision making/buying process.
Ensure and drive a digital first mindset in all tactics.
Define campaign Key Performance Indicators (KPIs) with Sales, and ensure these goals are met.
Leverage channel partners to create and execute demand creation programs to drive new opportunities into the pipeline.
Develop and execute a comarketing plan with channels. Work with channel leadership to fund campaigns and events that support the marketing plan
Work closely with LA, Global and local teams to bring campaigns to life. Drive alignment and consistency of brand messaging through all programs.
Monitor and control implementation of the marketing plan and ensure budget (Opex & Capex) control. Perform ROI analysis on all Programs
Lead, coach, and mentor the local CPM marketing organization. Motivate, develop, and empower team.
Build strong working relationships with 3rd party event organizers, channel partners, digital marketing agencies and media to identify relevant opportunities for driving brand awareness and lead generation.
Education / Experience
Bachelor's Degree in marketing / Business Management or equivalent
Solid business and financial acumen to develop and deliver on commercial marketing plan.
6 to 8 years of experience in marketing
Proven experience with ABM
Prior experience in B2B, technology or software marketing preferred.
Desired Behavior / Competiencies
Business partnering capability to get alignment with sales organization on marketing plan
Strong collaboration, influencing and negotiations skills
Ability to navigate and resolve complex situations involving multiple stakeholders.
Advanced planning and organization capabilities for timely execution of priorities.
Able to balance between providing strategic oversight and hands-on execution
Good communication skills (Listening, verbal and written).
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.