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Ethical Digital Marketing Manager
JOB SUMMARYLeads and executes the development of upstream digital marketing planning and execution capabilities across social, mobile, email, online media and web to drive strengthen our capability to engage with HCPs through omni channels, enhance healthcare professionals' affinity to our brands; and ultimately maximize brand recommendation.The job purpose is summarized as belowBuild digital enablers to support a next gen upstream to downstream activation model that drives Ethical leads and NU incrementality Co -work with BM to improve upstream NU retention by delivering personalized consumer journey and to sharpen upstream digital leads gen media strategy with media efficiency to accelerate digital lever's


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