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Marketing Communications Manager
Responsibilities ?? Support and write (in some instances) the creation of content and maintain and coordinate appropriate content across website?? Craft and optimize websites and landing pages for demand generation channels and campaigns (e.g. organic /natural search, and to a lesser degree paid search). Provide data-driven recommendations to sourcing teams (paid, social, and email) by looking at both holistic and channel-level performance to improve the quality of users and time on site Focus on site navigation optimization to ensure consistency with messaging on site (content) and creative messaging for digital marketing efforts Use reporting to propose, by channel, user-funnel optimizations and actionable


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