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VP MarTech Lead - CFS Marketing
Overall Job Purpose: Take the lead in optimizing MarTech platforms (across Personalisation, Analytics, Data Management, Marketing Automation platforms and Content Management Systems, SEO tools) effectively, integrating technologies and deliver use cases Partner with specific client stakeholders within OCBC to design and build automation journeys to improve sales, customer retention and loyalty. Partner with OCBC agencies and internal stakeholders like IT, Risk, etc. to enhance customer journey for CFS OCBC and to ensure that the website adheres to current guidelines. Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where MarTech can


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