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Content Writer
Generate a high volume of expert, on-brand content; ensure content is relevant to the audience based on their actions and mindset. Build a story repository with input and inspiration from clients, teammates and others.Develop and maintain an in-depth understanding of our brand voice and implement it into various channels/tactics – website, email, video, direct mail, digital ads, social posts and publications. Ensure content is smart and functional – optimized with key terms and presented in a compelling format that drives engagement.Assist Client Services and New Media team members to build campaigns and content calendars that drive people to action – enroll, donate, attend, click. Help build communities of followers and influencers who elevate and promote the CSB/S
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