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Social Manager
Develop comprehensive annual strategy & objective for omni-channel wechat group, incl. annual plan / cross function R&R / result-driven measurement on different type of wechat group / engagement content etc...Manage logic of wechat group operation model (Existing offline & online / Campaign / Co-branding etc...)Plan omni-channel communication calendar and also initiative to increase awareness and deep engagment with target audienceGenerate consumer insight based content to build deep relationship between brand and consumersAnalyzing the effectiveness of always on operation and projects to ensure we are continuously improving, measuring traffic quality / engagement quality


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