The Whiting School of Engineering's (WSE) Office of Marketing and Communications seeks a Digital Media Manager to develop, execute, and evaluate digital media strategies, including web, social and technical, that further the school's mission and the dean's initiatives.
Reporting to the Assistant Dean of Marketing and Communications and working closely with the communications and marketing team, faculty, staff, school leadership, and school- and university-wide academic, research, and administrative areas, the Digital Media Manager implements digital communications solutions, helps set policy for school-wide internal and external digital marketing and communications efforts, and ensures their efficiency and efficacy.
As a key position in the school's communications and marketing operation, the Digital Media Manager will be relied upon for technical skills, knowledge, and judgment related to the latest digital marketing strategies and tools. In addition to contributing effectively as a member of the marketing team and dean's office staff, they also will be expected to work independently and to cultivate relationships across school and university communities in order to assess school-wide needs, identify and implement solutions, and ensure the quality, consistent messaging, and timeliness of all digital communications.
This position has a hybrid schedule, Monday to Friday, 37.5 hours per week. Some evening and weekend work may be required.
Specific Duties & Responsibilities:
Write, manage, edit, audit WSE website content, lead the site's ongoing development, and serve as the administrator of WordPress for the WSE website and its many ancillary sites.
Monitor website analytics and create and execute strategies to monitor and increase metrics as defined by dept goals
Support efforts for development of new WSE website areas and department, center, and institute websites, including adhering to JHU guidelines, supporting content ideas and working to identify and help manage outside resources as needed.
Assess needs and provide training for WSE staff responsible for website management and advise and instruct these users in adherence to best practices and website standards and style.
Manage extensive internal and external email communications for the Office of the Dean and client departments in the school, including content creation, design, communications strategy, and the analysis of results.
Develop, provide content for, and implement social media strategies that will build audience engagement and advance the school's mission.
Lead the ongoing school-wide implementation, training, and utilization of SiteImprove software to ensure that all website administrators adhere to web quality assurance, search engine optimization, and accessibility standards.
With the marketing and communications team, ensure consistent branding and messaging across the school and the university.
Serve as liaison between internal clients and WSE IT staff to define communications-related technical needs and ensure that they are met.
Monitor and evaluate new digital communications tools and technologies to make recommendations and implement new communications initiatives.
Responsible for maintaining and managing the school's digital media archives.
While this key position oversees the execution and evaluation of existing marketing and communications programs, they also will be expected to identify and respond to new opportunities that will advance communications and improve engagement with audiences, including prospective students, alumni, the WSE and JHU communities, funding organizations, and donors.
Minimum Qualifications (Mandatory):
Bachelor's Degree in related field.
Four years related experience.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.*
*JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
** Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Four years full-time professional experience in digital media marketing and communications, preferably with experience in higher education communications.
Special Knowledge, Skills & Abilities:
Experience in audience engagement through social media, web analytics, web and content strategy fundamentals, and SEO necessary.
Working knowledge of Adobe Creative Suite, HTML and CSS.
Proven ability with content management systems, including WordPress.
Ability to train others in fundamentals of CMS.
Strong written and oral communication and interpersonal skills and a demonstrated ability to communicate with a wide range of constituents on diverse, complex, and often technical topics.
Experience in writing for the web.
Demonstrated ability to build collaborative working relationships and identify, assess, and meet diverse client needs.
Ability to organize workflow, prioritize and manage multiple projects with minimal direction, meet deadlines, think critically and creatively, and exercise sound judgment.
Classified Title: Communications Associate Working Title: Digital Media Manager Role/Level/Range: ATP/04/PD Starting Salary Range: Commensurate with experience Employee group: Full Time Schedule: M-F, 8:30 a.m. to 5 p.m. Exempt Status: Exempt Location: Homewood Campus/Hybrid Department name: Communications Personnel area: Whiting School of Engineering
The successful candidate(s) for this position will be subject to a pre-employment background check.
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