Web Content Management Specialist (Web Digital Specialist) - Brown School
Washington University in St. Louis
Location: St. Louis, Missouri
Internal Number: JR66061
This position develops and contributes creative and strategic content for the digital media properties of the Brown School. This includes audience analysis, project plans, back-end coding and implementation for the website and intranet, fixing any functionality issues, updating social media platforms, and digitally constructing HTML e-newsletters, digital signage and digital advertisements.
The Brown School advances research and graduate school education in social work, public health and social policy, emphasizing equity and social justice. The right candidate will be a team player, passionate about analyzing data to ensure we maximize the impact of the stories of the Brown School---its students, staff, faculty, alumni and partnersâ”through compelling digital content. They will use data analysis to ensure messaging is being effectively presented, distributed and repurposed to key audiences---including prospective students, peer institutions, partners and donors---to generate awareness and excitement about the schoolâ™s programs, research and impact. They will stay abreast of changes in website technology and innovations in the digital spaces and introduce innovation as needed to further the schoolâ™s message delivery and operational goals.
Primary Duties & Responsibilities
Website and digital signage UX design, strategy and maintenance:
Using data and stakeholder input maintains effective back-end coding and web architecture to maximize user experience and meet the needs and goals of the institution, including accessibility.
Ensures accuracy and updating of information on the sites and proactively reaches out to key constituents for information and assets, when needed.
Ensures the updating and maintenance of coding and content on digital signage throughout the school buildings.
Strategic content creation, including:
Effective development of digital content and delivery to relevant sites, services or content management systems, including SharePoint and WordPress.
Design and distribution of School e-newsletters and e-blasts using HTML and ClickDimensions (CRM).
Deploy in-building digital signage assets and stories.
Internal client consultation and service:
Provides initial and ongoing training of internal users of CRM and SharePoint sites.
Recommends content creation plans to assist research centers and partners in maintaining their websites, e-newsletters and social media accounts.
Looks for and receives content recommendations for website, intranet and social media from School and university stakeholders and proactively channels them to the appropriate digital channel for posting/distribution.
Prepares and delivers presentations on best practices when necessary to other School stakeholders.
Information strategy and architecture:
Surveys internal and external stakeholders to receive feedback on the website, digital properties and overall user experience.
Creates information and codes the architecture for new properties based upon data feedback, including upcoming redevelopment of the schoolâ™s intranet.
Structures website content and navigation according to analytics, feedback, usability, business goals and Web best practices, including SEO and accessibility.
Works in concert with IT and Service Center Manager to analyze and implement the Schoolâ™s CRM system and marketing lists for effective email delivery and data integrity and maintenance in compliance with law.
Proactive research and analysis:
Reviews web and email delivery analytics to discover site issues and identify new opportunities.
Performs competitive analysis assessing usability/accessibility and SEO opportunities.Â Â
Analyzes target audiences.
Analyzes and defines project goals that address the objectives of the school.
Conducts content audits.
Performs other duties as assigned.
Applicant Special Instructions
Please submit a cover letter that describes your experience with coding and website design that prioritizes user experience.
Also, include how you use data to guide communication strategy. A work sample is welcome, but not required for consideration.
Ability to travel to and from campus partner meetings on the Danforth Campus.
Travel to on- and off-campus locations as needed, per campus partner requirements.
At least five years of professional experience with developing digital communications mentioned above.
Intermediate video editing capability.
Background and knowledge of CRM database management and above-average HTML skills.
Experience with the coding and implementing strategic content for digital marketing and communications (web, email, digital advertising, social media), or equivalent combination of education and experience. In-depth knowledge of UX design, HTML, CRM maintenance, web and digital marketing best practices and software.
A strong portfolio and body of work that demonstrates knowledge in creating digital plans and strategies, organizing content for the web, social media, digital marketing.
Proficiency with content management systems, including SharePoint and WordPress.
Meticulous attention to detail.
Proficient in HTML and CSS.
Proficiency with digital analytics and measurement (Google Analytics, Google Ads, Facebook Insights, etc.).
Curious and passionate to tell the stories of social work, public health and social policy, students, faculty and staff; ability and comfort-level conducting interviews with academic subject-matter experts when needed.
Positive work ethic, good relationship management skills and a good team player.
Creative and enthusiastic; detail-oriented, organized and structured thinker.
Ability to prioritize and manage multiple activities, deadlines and deliverables simultaneously.
Must have collaborative and consultative work style and strong partnering skills.
Some experience with video editing software and InDesign is a plus.
Bachelorâ™s degree and three years relevant experience.
$45,800.00 - $75,900.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.