{"22182794":{"jobPath":"/jobs/22182794/assistant-vice-president-for-marketing-communications-ecp","source":"naylor","job":"22182794","jobTitle":"Assistant Vice President for Marketing & Communications (ECP)"}}
Loading... Please wait.
ExpandShow Other Jobs
Job SavedSave Job
Assistant Vice President for Marketing & Communications (ECP)
CUNY City College of New York
Application
Details
Posted: 08-Apr-26
Location: New York, NY, 10176, USA
Internal Number: 32055
Assistant Vice President for Marketing & Communications (ECP)
POSITION DETAILS
The City College of New York (CCNY), a senior college of The City University of New York (CUNY), seeks an innovative Assistant Vice President for Marketing and Communications (AVP) to lead a modern, data-driven transformation of the College's digital experience and institutional brand. Reporting to the Senior Vice President for Institutional Advancement, Communications and External Relations, the AVP serves as CCNY's chief communications and brand officer, responsible for a unified strategy across marketing, creative, digital, web, media relations, and public affairs.
The successful candidate will shape CCNY's marketing and communications ecosystem with a forward-looking vision centered on customer-grade digital UX, brand consistency, and audience-focused engagement. The AVP will elevate CCNY's public website and digital channels, mature analytics and insights, implement governance and accessibility standards, and orchestrate compelling storytelling that advances recruitment, reputation, fundraising, and community engagement.
Duties include but are not limited to:
Digital Strategy & Web Leadership
Lead the strategy, roadmap, and execution for CCNY's public website and key digital channels, including UX research, content strategy, information architecture, accessibility, performance, and security.
Implement a centralized governance model (standards, workflows, review/approval processes, service levels) and a college-wide liaison network to keep content accurate, timely, and on-brand.
Integrate analytics (e.g., web, SEO, CRM/CMS signals) to monitor task completion, engagement, and conversion; drive iterative improvements through A/B testing and insights.
Brand & Creative Stewardship
Own the institutional brand strategy and visual identity; ensure coherence across digital, print, social, broadcast, and environmental applications.
Direct development of signature campaigns, recruitment marketing, editorial series, publications, and multimedia assets that amplify CCNY's mission and impact.
Marketing & Audience Growth
Architect multi-channel, audience-centric campaigns that grow awareness, consideration, applications/inquiries, and event participation.
Establish performance frameworks (KPIs, dashboards, pacing reviews) and optimize media mix and creative based on evidence.
MediaRelations&PublicAffairs
Oversee proactive media strategy, executive visibility, thought leadership, and rapid-responseprotocols;cultivaterelationshipswithlocal,national,andhigher-edmedia.
Leadanddevelopahigh-performing,multidisciplinaryteamspanningDigital/Web, Marketing & Creative, Editorial/PR, and broadcast (e.g., WHRC).
Recruittokeycapabilitiessupportingdigitaltransformation(e.g.,WebsiteContent& Creative Specialist, Website Data & Technology Assistant) and manage agencies/vendors, RFPs/SOWs, budgets, and contracts.
This position is in CUNY?s Executive Compensation Plan. All executive positions require a minimum of a bachelor?s degree and eight years? of related experience.
Preferred Qualifications:
Master's degree in marketing, communications, journalism, public affairs, design, or related field.
8+ years of progressive leadership in marketing, communications, or digital strategy in higher education or a similarly complex organization.
Demonstrated success leading enterprise-level digital initiatives (website rebuilds, design systems, content governance, analytics) and brand programs with measurable outcomes.
Strong track record building and managing cross-functional teams, agencies, and vendor portfolios.
Exceptional communication, stakeholder management, and executive advisory skills.
Experience overseeing large-scale website redesigns and digital governance within complex organizations.
Proficiency with web analytics/SEO, content operations, UX research methods, and accessibility standards (e.g., WCAG).
Depth in media relations and issues/crisis communications.
Commitment to equity, inclusion, belonging, and accessibility, and to supporting first-generation students.
CUNY TITLE
Assistant Vice President
COMPENSATION AND BENEFITS
Salary Range: $175,000 - $195,000. Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
If you are viewing this job posting in CUNYfirst, please click on "Apply Now" on the bottom of this page and follow the instructions.
If you are viewing this job posting externally, please apply as follows:
Go to www.cuny.edu and click on "Employment"
Click "Search job listings"
Click on "More search options"
Search by Job Opening ID number 32055
Click on the "Apply Now" button and follow the instructions.
PLEASE NOTE THAT YOU MUST UPLOAD A COVER LETTER AND RESUME AS ONE DOCUMENT IN ANY OF THE FOLLOWING FORMATS: doc, .docx, .pdf, .rtf, or text format.
CLOSING DATE
May 8, 2026
JOB SEARCH CATEGORY
CUNY Job Posting: Executive
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
With over 3,000 employees, our institution brings together some of the best talent in the City of New York and in the world as the flagship campus of the City University of New York. Our campus is accessible by most major train lines including Metro North, and is conveniently located in the heart of one of the greatest communities in New York City. Our dedicated faculty and staff are the heart and strength of our institution, and we strive to do our best to make their experience enjoyable and enriching.