Posted: 16-Apr-26
Location: Lansing, Michigan
Type: Full Time
Salary: $80,000-$100,000
ABOUT MPA
The Michigan Pharmacists Association (MPA) is a 501(c)6 organization representing the profession of pharmacy in Michigan for more than 140 years. MPA membership consists of more than 2,700 pharmacists, student pharmacists, technicians, and associate members. MPA employs a staff of nearly a dozen association management professionals and pharmacists and maintains an annual budget of more than $2M. MPA strives to provide members with the tools, resources and support needed to advance the profession of pharmacy and provide quality healthcare.
Position Overview
The Director of Membership & Marketing will work with the CEO and the MPA team to develop and execute membership and marketing plans and materials for the association, relating to meeting goals in the following areas: membership retention and recruitment, publications and advertising sales, social media, and external relations. The Director of Membership & Marketing serves as the primary resource for membership, marketing, and communications for all MPA programs and services.
Primary Duties
- Develop and oversee revenue and expense line items in the budget related to membership and marketing.
- Develop member recruitment, new member orientation, and retention strategies.
- Develop an annual membership growth plan.
- Serve as staff liaison to committees and task forces as they relate to membership and marketing
- Develop and implement marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
- Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, meeting brochures and programs, presentations, proposals, etc.
- Design and implement public relations initiatives to promote members and the profession throughout the state.
- Analyze membership and marketing data to assess goals and forecast needs.
- Review and maintain the MPA website to ensure that it fulfills marketing goals and objectives.
- Manage association’s social media presence, includes posting content daily, monitoring the profession’s partners and members, and engaging with stakeholders.
- Manage association’s marketing efforts, including writing, design and delivery of content for events, membership and general information.
- Manage preparation and distribution of press releases.
- Manage all outsourced contracts for printing, marketing and publication production.
- Oversee the membership and marketing team.
Other duties as needed to accomplish responsibilities.
KNOWLEDGE, SKILLS, AND ABILITIES
- Bachelor’s degree in marketing, communications, public relations or related field of study
- Minimum of 5 years of association experience with a membership and marketing focus
- Possess strong project management skills
- Be confident interacting with senior-level executives and volunteers
- Proven sense of initiative and ownership
- Excellent communication skills (written & oral), including outstanding editing skills
- Possess critical and analytical thinking skills
- Demonstrated ability to succeed in the fast-paced work environment; ability to learn quickly and meet deadlines
- Experience managing association management systems and platforms
- Technical proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), general computing skills, and social media
- Experience with or ability to quickly learn database functions
Applicant must be extremely organized, able to multi-task and operate with only the highest degree of integrity
