Global Industry Strategy and Marketing Lead- Life Sciences (Remote-US)
Type: Full Time
Internal Number: R21-10433
As the leader in Industrial Technology and Digital Transformation, Rockwell Automation has ambitious growth goals. To support those goals, the Marketing function is transforming rapidly, and we are looking for a leader to focus on Life Sciences Strategy and Marketing. You will be joining a group of highly motivated, smart and friendly marketing professionals and leaders.
You will play a critical role defining the future for Life Sciences at Rockwell. To do so well, you will:
Create and execute strategies , solution roadmaps and plans that deliver winning solutions and accelerated sales and profit growth in Life Sciences globally.
Drive for results , grasping the big picture and charting a course, including delivering on immediate needs that incrementally build toward the big picture.
Act assertively , moving quickly and forcefully without being overly abrasive. You can clearly define a path forward and are comfortable taking action to achieve a goal.
Think outside of the box developing strong insights at the intersection of customer needs, industry trends, and technical capabilities.
Operate with integrity and trust sharing the truth in a helpful manner while being able to admit mistakes.
Your success will depend on your ability to ramp up quickly in a high-performance, fast-paced organization and build strong and trusted relationships within Marketing and across functions and regions.
While this role reports into our Milwaukee, WI corporate office, for the right candidate, we are open to this individual being remote in the US in any major city.
Partner closely with a wide range of stakeholders, including Industry, Sales and Business Leaders, as well Global and Regional Marketers, to gain market and customer insights, develop strategies to exploit opportunities and address competitive threats, and clearly communicate, prioritize, and close gaps in our offering and value proposition.
Be the expert in the industry, providing deep insight into macroeconomic factors, key customer drivers, competitive landscape, risk factors, technologies, etc. Partner with key stakeholders to leverage a range of qualitative (observational research, customer interviews, sales feedback, etc.) and quantitative (analytics, market research, surveys, etc) methods to deeply understand, articulate and prioritize the needs and opportunities of the industry and strategic customers.
Effectively synthesize fact-based insights to clearly identify and prioritize industry strategies (short- and long-term) to maximize market penetration and profitability. This will include developing a sustainable, compelling, and unique value proposition for the industry.
Lead the annual Business Strategy Review (BSR) process for the industry, partnering closely with Industry sales teams and businesses to ensure alignment in strategy and execution. Document the industry strategy in a compelling manner and lay out a multi-year growth and profitability roadmap. Communicate this strategy clearly and succinctly to executive and senior leadership and key stakeholders to build their understanding of the Life Sciences strategy and gain the necessary support to execute it.
Ensure only the critical few high-value innovation projects are worked on to fully deliver on the value proposition for the industry. As appropriate, bring products and projects together into a program and solution that presents a coherent, compelling, and highly differentiated value position to the customer and ensures a sustainable competitive advantage for Rockwell Automation.
Partner with the Industry Sales teams, Regional Marketing and Marketing Communications to develop and implement a comprehensive communication and promotion plan which elevates Rockwell Automation visibility within the Life Sciences ecosystem and communicates our value proposition in a compelling way with the ultimate goal of building the premier brand in the industry. This includes highly effective marketing collateral, campaigns and tools, and participation in industry-orientated professional organizations, trade press, shows, and conferences.
Develop and execute plans with Portfolio Marketing Director to grow share with major product launches within Industry. Includes developing Industry Customer launch strategy and coordinating Industry Marketing approach across all regions. Also, partner to optimize the product portfolio to develop competitive global and regional product lines, taking into account regional customer, competitive, pricing, supply chain, and regulatory dynamics.
Drive strong execution of the strategy to deliver on key milestones and sales targets, including aligning the necessary functional and regional resources, and developing a robust project plan.
Develop robust KPIs to track and report success of the industry marketing plan.
With direct and indirect teams, build a culture of strong engagement, accountability, and high performance.
* Bachelor's degree.
* Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Extensive experience in Life Sciences is required. Early career experience in a top tier management consulting is preferred.
MBA strongly preferred.
Minimum of 10 years of strategy and marketing experience as well as a successful track record of leadership and global accountability in a matrix organization.
Experience leading cross-regional and -functional teams to develop and execute winning strategies & solutions. Proven results managing across global matrix organizations & among peers.
Demonstrated ability to build effective, cohesive, and collaborative teams. Outstanding coach, mentor and developer of high performing teams.
Excellent written and verbal communication interpersonal and presentation skills.
Maturity and executive presence perceived as equal counterpart with all levels of an organization.
Global mindset and able to interact with a global organization
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.