The Director of Strategic Marketing has responsibility for visionary leadership in the College’s enrollment marketing strategy, recruitment initiatives, public relations, meaningful messaging and branding expertise for Tompkins Cortland Community College. The Director oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan. Coordinates with departments across the College to increase student enrollment, manage external communications and the College’s identity and image.
Bachelor’s degree and seven (7) years’ experience or a Master’s degree in marketing, public relations, business, or related field and five (5) years’ experience. Experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting. Supervision experience.
Experience in a higher education setting.
EXPECTED HIRING SALARY RANGE:
$75,610 - $94,512 - Starting salary will be commensurate with qualifications and experience.
Review of applicants to begin August 16, 2021 and continue until position is filled.
Tompkins Cortland Community College is one of 30 community colleges and 64 campuses in the State University of New York system. Located in Dryden, the college serves more than three thousand students in credit programs and another three thousand in non-credit workshops and customized training.The college offers 54 academic programs in business, computers, health, communications, liberal arts, criminal justice, and human services. Specific degree programs include broadcast production, computer forensics, engineering science, new media, sport management, hotel and restaurant management, wine marketing, and several liberal arts programs, including education and general studies.The college attracts a diverse student body from most counties in New York State, several other U.S. states, and nearly 70 countries. The learning environment is enriched by students of all ages and backgrounds. About half of the college's graduates transfer as juniors to bachelor's degree programs at a wide variety of colleges and universities around the world, including Cornell University and Ithaca College. TC3 students study both full-time and part-time, and the college is a leader in online education. The c...ollege operates extension centers in Ithaca and Cortland.TC3 is extensively involved in our community. The college provides contract training for most major employers and provides an array of non-credit workshops designed to build skills relating to computers, leadership and supervision, personal growth, and many other areas.As a learning-centered college, TC3 is strongly committed to building on strengths to achieve student success.