Rancho Cordova, California
Oswego, New York
Internal Number: 46111
VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we're all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/
Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.
Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs.
Educate business partners on brand-related issues and opportunities.
Establish short and long term goals, competitive positions and strategies for the market segment.
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment.
Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer's experience delivers on the VSP brand.
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive.
Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment.
Establish goals and set targets to measure the success of programs for the market segment.
Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans.
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.
Typically has the following skills or abilities:
Bachelor's degree in Business, Marketing or related field or equivalent training, education and experience
Five years of experience in product or brand management
Advance understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail-oriented and ability to multitask
Excellent verbal, written and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Regularly exercises discretion and independent judgment in the performance of his/her job duties
Marketing strategy and communications skills
Experience supporting sales teams
Health background a plus
The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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