Develops, manages, and implements comprehensive strategic plan for marketing, communication, public relations, alumni relations, and continuing education, for college. Assists with development and implementation of development and fund-raising plans. Ensures the daily function of operations and services related to any assigned program, initiative, or objective. Works under general supervision and may make some work procedural decisions which do not contravene policies; generally, determines work sequences (which task comes first) within any department/divisional guidelines. Exercises professional judgment to prioritize competing demands and allocate resources effectively to meet departmental goals. Serves as a subject matter expert and resource person for the assigned