General Summary:
The Program Manager, Membership Growth, is responsible for helping develop and implement marketing strategies through email, web content, video, collateral materials, social media, and general branding that increase AMTA membership and assigned non-dues revenue.  In this capacity, the Program Manager will assist marketing and sales staff to foster membership development. This position will work with appropriate departments within the organization to implement business and marketing plans. 

Essential Duties and Responsibilities:

Member Acquisition:

• Manages assigned broadcast email, direct mail, print, advertisement—online and print—social media and web marketing campaigns from concept to delivery;
• Manage product marketing efforts that directly support Student and School Membership categories;
• Take the lead on communications and outreach to prospective members through broadcast email and other web marketing campaigns from concept to delivery;
• Assist the Strategist, Digital Marketing and Growth with paid media initiatives aimed at membership growth;
• Partner with Sales in growing and engaging current and future school members by providing content that’s aligned with their needs and interests;
• Partner with Marketing and Sales in growing and engaging student, graduate, and professional prospective members by providing them with content that’s aligned with their needs and interests;

Website Content Creation:

• Assist with content authoring and editing;
• Take the lead on video initiatives that support member growth and retention;
• Plan, execute, and deliver video assets;
• Assist with marketing digital communications as needed;
• Produce long and short-form evergreen, campaign-specific content for the web while adhering to SEO best practices;

Organic Social Media:

• Plan, create, schedule, and publish social media content across platforms in alignment with campaign goals, brand voice, and audience needs;
• Monitor social media channels for engagement, comments, and direct messages; respond in a timely, professional manner or escalate as appropriate;
• Track and analyze social media performance metrics, providing insights and recommendations to optimize content and campaigns;
• Collaborate with internal teams to develop social content that supports membership growth initiatives and key organizational priorities;
• Stay current on social media trends, platform updates, and best practices to continuously improve performance and engagement;

Reports and Analytics:

• Creating/Updating reports to better analyze the success of our marketing efforts and campaign effectiveness;

General Marketing Responsibilities:

• Collaborate with departments across the association to maintain a consistent brand voice and message;
• Manages relationships with designers, copywriters, printers and other vendors. Must be able to negotiate pricing and timing to ensure promotions remain on schedule and within budget;
• Performs other duties as assigned.

Required Knowledge, Skills and Abilities:

• Experience executing promotional campaigns via web, social media, digital advertising, broadcast email and print;
• Excellent overall communicator, including written, oral, and interpersonal; ability to write clear and compelling copy a must;
• Demonstrated videography and video editing capabilities and experience with producing visual storytelling;
• Proficiency with Adobe Creative Cloud Applications most applicable to video editing: Premiere, Illustrator, Photoshop, Media Encoder;
• Experience managing vendor relationships, collaborating with designers and copywriters, and handling inventory, fulfillment and service issues in a product marketing environment;
• Strong project management skills including attention to detail and follow-through, as well as ability to manage several projects at once;
• Demonstrates flexibility and adaptability in his/her work style to better respond to multiple requests/tasks, shifting priorities and informational needs as the business continues to grow;
• Experience creating content via multiple mediums (examples: blog posts, video design, infographic design, etc.);
• Familiarity with managing social media platforms, including scheduling posts, monitoring engagement, and responding to comments or messages;
• Basic understanding of social media metrics and ability to review performance to help inform content and campaign improvements;
• Must be a team-oriented person who can share information, goals, opportunities, and successes with the appropriate parties;
• Must be able to communicate and collaborate with staff at all levels and in all departments in the organization as well as external vendors, partners, and suppliers;
• Must be able to take initiative and work independently;
• Candidate will be able to analyze program results and make recommendations based in data;

In addition, successful candidates at this level in the organization must exhibit the following skills and behaviors:

• Ability to analyze situations, exhibit good judgment and make sound, ethical decisions;
• Acceptance of responsibility;
• Ability to collaborate, cooperate and be flexible;
• Ability to direct/develop employees;
• Ability to plan and manage both operations and costs;
• Ability to effectively communicate in both oral and written form;
• Service/management of AMTA customers including volunteers, members, and vendor.

 Education and Experience:

• Bachelor’s degree in marketing, business or related field with at least 1-2 years experience, preferably in a membership marketing, consumer marketing, product management or product development environment;
• Experience with a membership organization preferred;
• Computer literacy, specifically with MS Office and Google Workspace. Familiarity with interactive online media, including web-driven, broadcast e-mail and social media.
• Experience with video production – basic lighting, shooting, and editing (specifically Adobe Premiere)
• Background in updating web content and working within a Content Management System (CMS).
• Experience building emails using an Email Service Platform (ESP).

Comment:

• This position may require some evening and weekend work. Must have the ability to travel.

About American Massage Therapy Association

The American Massage Therapy Association is devoted to serving its members while advancing the art, science and practice of massage therapy. Utlizing the talents of its professional staff these goals are achieved while offering a diverse, challenging and friendy work environment.

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