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Mortgage Marketing Analyst
JOB DUTIES: Conduct comprehensive market research and strategy to understand mortgage industry trends and competitor positioning; Analyze digital marketing metrics, including website traffic, conversion rates, and ad performance, to support data-driven decision-making using Salesforce, Google Analytics, Yelp advertising. Collect ana analyze data on customer demographics and segment clients based on demographics, geographic location, financial status, and needs to refine targeting strategies; Support lead-generation initiatives by analyzing performance metrics of referral partnerships
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