The Director of Marketing and Communications develops and implements a strategic 
marketing and communications plan that supports the organization’s goals as determined by Symphony 
leadership. This position will be responsible for analyzing and tracking ROI of marketing and advertising 
efforts and social media with the goal of driving ticket sales, attracting new and diverse audiences 
(geographic and demographic) and maintaining customer/donor loyalty and engagement.  

This position will create all written and digital materials including press releases, feature stories, 
website content, concert programs, season brochures, email communication, promotional flyers and 
hand-outs. They work with The Venice Symphony team in assuring all materials and messaging adheres 
to brand and quality standards.  

This position serves as the point person for media inquiries and outreach, including any potential 
urgent or crisis communication events. Diligence and dedication to supporting The Symphony’s standing 
in the community and upholding its reputation as an outstanding professional organization with 
exemplary leadership is key to success in this position. 

The successful candidate will be able to initiate and complete multiple tasks, while working and 
collaborating with Symphony staff members, Board committees, Friends of The Symphony and with the 
community. They will execute all projects with accuracy and timeliness in a deadline-driven position.  

The Director of Marketing and Communications secures advertising support for the concert program 
necessary to meet the determined financial target while maintaining and building on relationships with 
those advertisers throughout the season.  

The successful candidate for this position will exemplify professionalism in working with co-workers, 
stakeholders, volunteers, patrons, business and community partners and the general public while being 
open and accessible at public events and concerts. 

Implement season subscription, individual concert and renewal marketing campaigns to include 
strategic purchase and placement of advertising, securing free and earned media coverage, and 
promotion on social media outlets. Manage and execute campaigns across a variety of channels 
including print, TV, radio, digital and social media. 
   

Oversee all aspects of digital and print concert programs from concept to print and distribution. 
Work with designer and staff on layout. Proofread and fact check all copy including copy 
provided by Symphony staff and guest artists. 
   

Work with local businesses, individuals and organizations to promote and secure advertising in 
The Venice Symphony program to meet budget goals for advertising income. Maintain 
relationships with advertisers via personal contact, emails and invitations to events. 
   

Write, design and distribute email campaigns and newsletters to general database and 
segmented groups to promote awareness and inspire calls to action driving ticket sales, 
donations and community involvement.   

Steward The Venice Symphony brand regarding use of graphics, images, language and 
messaging and respond to internal or external issues not in line with organizational branding. 
 

Work with off-site website manager to maintain and update content on The Symphony’s 
website. Stay informed of developments in WordPress and other website management tools. 

Develop and implement innovative marketing strategies to increase community involvement 
and awareness at concerts and on social media including interactive experiences, promotions 
and contests. Engage and involve staff, board, volunteers and others to support your work and 
Symphony’s mission though involvement in social media and promotional efforts and events. 

Monitor and promptly respond to comments and requests by the public on social media. 

Write press releases and distribute to media. Arrange any requested interviews, and follow up 
on all story and publicity requests to drive organic media coverage.  

 Create and update in-house publications, brochures, flyers, fact sheets and educational 
materials. Collaborate with Symphony staff and work with outside graphic designers and 
printers to create compelling and on-brand assets. 

Working with leadership, handle with speed and efficiency any communication and/or public 
relations crisis. Serve as first point of contact for media in any designated “crisis” situation.  

Supervise and support the Digital Communications Manager.  

Work with Symphony leadership to set targets for audience diversification, engagement and 
organizational growth. 

Attend meetings and events hosted by chambers of commerce, non-profit organizations and 
other organizations as well as networking and development opportunities to promote the 
Symphony and support these organizations.  

Maintain and organize image and document database in Dropbox. 

Build an influencer community on Instagram utilizing Symphony musicians and followers. 

Create and distribute surveys after every concert and analyze results to optimize patron 
experience at future concerts. 

Serve as staff liaison to Marketing Committee. 

Provide statistical and demographic information as requested. 

About The Venice Symphony

Located in Southwest Florida, just 5 minutes from the beach, Venice is in Sarasota County, one of Florida's premier art and cultural destinations. The Venice Symphony is led by music director Troy Quinn who begins his ninth year on the conductor's podium. The Symphony looks forward to another sold-out season at the state-of-the-art Venice Performing Arts Center.

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