Washington, D.C. metropolitan area, Austin, TX
Piscataway, New Jersey
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New York, New York
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Posted: 23-Jul-26
Location: Alexandria, Virginia
Type: Full Time
Preferred Education:
The Director of Marketing & Communications is an individual contributor leadership role and is
responsible for developing and executing a comprehensive marketing, communications, branding,
and member engagement strategy that advances the mission of the United Motorcoach
Association (UMA). This position leads the organization's marketing initiatives, strengthens
member and industry communications, enhances brand awareness, supports membership growth
and retention, and promotes UMA's educational programs, advocacy efforts, events, and strategic
initiatives.
The ideal candidate is a strategic thinker and creative leader who combines strong marketing
expertise with exceptional communication skills and experience serving associations or
membership-based organizations.
DUTIES AND RESPONSIBILITIES:
Strategic Marketing Leadership
• Work with Marketing Committee to develop and implement a comprehensive annual marketing
and communications strategy aligned with UMA's strategic plan.
• Build awareness of UMA's value proposition among members, prospective members, industry
partners, and stakeholders.
• Establish measurable marketing goals and key performance indicators (KPIs).
• Manage the organization's brand identity and ensure consistency across all platforms.
Communications
• Lead all internal and external communications.
• Develop compelling messaging for members, prospects, sponsors, legislators, media, and industry
partners.
• Oversee production of:
o Daily Newsletters
o Website content
o Online UMA Town Hall
o Crisis communications when necessary
o Infographics
• Serve as editorial leader for member publications and digital content.
• Create webinar series, podcasts, or other appropriate communications vehicles as directed by
Marketing Committee.
• Deliver presentations to selected industry regional meetings about UMA activities.
Digital Marketing
• Direct digital marketing strategy across:
o Website
o Email marketing
o Social media
o Search engine optimization (SEO)
o Digital advertising
o Video and multimedia
• Monitor website performance and user experience.
• Utilize analytics to optimize campaigns and member engagement.
Membership Marketing
• Develop campaigns that drive:
o Member acquisition
o Member retention
o Member engagement
• Promote member benefits, educational resources, advocacy initiatives, and networking
opportunities.
• Collaborate with membership staff and Membership Committee on recruitment and retention
initiatives.
Events Marketing
• Lead marketing strategy for:
o Annual Expo
o Educational meetings
o Association programs
• Develop attendee recruitment campaigns.
• Support exhibitor and sponsorship marketing efforts.
• Increase event attendance through integrated marketing campaigns.
Brand Management
• Protect and strengthen UMA's brand across all communications.
• Develop brand standards and messaging guidelines.
• Ensure consistency across print, digital, and event materials.
Analytics & Performance
• Track campaign performance using marketing analytics.
• Measure:
o Website traffic
o Email engagement
o Social media performance
o Membership campaign effectiveness
o Event marketing ROI
• Provide regular reports and recommendations to leadership.
• Performs all other duties as assigned.
Required
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related
field.
• 5-7 years of progressively responsible marketing and communications experience.
• Experience leading integrated marketing campaigns.
• Excellent written, verbal, and presentation skills.
• Strong project management and organizational abilities.
• Experience managing multiple priorities in a fast-paced environment.
• Ability to travel
o Travel of approximately 4-8 events per year is required for conferences, industry events,
and member engagement activities.
• Proficiency with:
o CRM systems
o Email marketing platforms
o Social media management
o Google Analytics
o Microsoft Office
Preferred
• Experience with nonprofit trade associations or membership organizations.
• Familiarity with the transportation, travel, tourism, or motorcoach industry.
• Experience marketing conferences and large-scale events.
• Knowledge of advocacy communications and government affairs messaging
COMPETENCIES:
• Strategic Leadership
• Brand Development
• Marketing Strategy
• Content Development
• Digital Marketing
• Member Engagement
• Event Marketing
• Budget Management
• Data-Driven Decision Making
• Relationship Building
• Creativity and Innovation
• Excellent Communication Skills
PHYSICAL DEMANDS:
While performing the duties of this job, the individual must be able to remain in a stationary position for
90 percent of the time while operating their computer and performing office work. The individual needs to
occasionally move about inside the office. They constantly operate a computer and other office productivity
machinery, such as a calculator, copy machine, fax machine, and computer printer. They must be able to
exchange accurate information with customers and others in the office while interacting. The employee
must regularly move up to 15 pounds and occasionally up to 25 pounds. The individual must be capable of
reviewing their work for errors and make adjustments as necessary.
This role requires regular computer use, virtual and in-person meetings, and occasional evening or weekend
work related to conferences, events, or urgent communications needs.
WORK ENVIRONMENT:
While performing the duties of this Job, the individual is occasionally exposed to moving mechanical parts.
The noise level in the work environment is usually low to moderate. The individual frequently works in a
controlled climate.
