Alexandria, VA
Salem, Massachusetts
Salem, Massachusetts
Tri-State Area
Posted: 02-Jul-25
Location: Darien
Type: Full Time
Salary: $70,000 - $75,000
Salary Details:
Internal Number: 202506
Company Overview
We are the American Academy of Sleep Medicine (AASM), an innovative professional medical association located in Darien, IL, a southwest suburb of Chicago. Established in 1975, the AASM is the only professional society in the U.S. dedicated exclusively to the medical subspecialty of sleep medicine. Our mission is to advance sleep care and enhance sleep health to improve lives. We represent a combined membership of over 11,000 accredited member sleep centers and individual members, including physicians, scientists, and other healthcare professionals who specialize in the sleep field.
In pursuit of improving sleep health and promoting high-quality patient-centered care for all people, the AASM is dedicated to fostering a culture that is committed to excellence, inclusive, flexible, collaborative, appreciative, supportive, and innovative. Our staff connects to these team values in many ways, and we are looking for others who would like to experience the same.
We value the benefits of work/life balance through a hybrid work environment. To strengthen our collaborative and supportive culture, managers (with direct reports) work in the office on Wednesdays, our anchor day. Generally, twice a year for two consecutive days, all employees report to the office for special staff meetings/functions. As a result, only local candidates will be considered for this position.
Salary range: $70,000 - $75,000 commensurate with experience
Job Summary
Responsible for managing and executing the digital marketing initiatives primarily through email campaigns and digital ad campaigns. The ideal candidate will have extensive experience working with HubSpot and Google Ads as part of their daily job responsibilities. They will leverage these marketing technologies to design, implement, and refine strategies to engage AASM audiences, boost brand visibility, and deliver measurable results. The role will support the digital marketing needs of the specialty associations managed by the AASM. Collaboration with the full marketing team and cross-functional teams is essential to achieve campaign objectives, improve efficiency, and maximize performance across marketing channels.
Responsibilities and Duties
Email Marketing & CRM Management
Execute and manage email marketing campaigns to nurture leads, drive conversions, and enhance customer retention. The primary CRM is HubSpot.
Digital Advertising
Create, monitor, and optimize digital ad campaigns using Google Ads and display ad opportunities to achieve campaign goals such as increased traffic, lead generation, and ROI.
Customer Experience and Optimization
Identify critical conversion points, drop-off points, and implement strategies to optimize user funnels. Identify trends and insights to optimize spend and performance. Plan, execute, and measure experiments and conversion tests.
Reporting & Analysis
Manage reporting and visualization for campaigns, allowing for analysis of activity and, where possible, automating delivery of reports.
Travel Requirements
Some travel is required with this position (up to 10%), which may include weekends.
Qualifications and Skills
- B.A. in marketing or related field
- 3+ years in marketing or related role
- 3+ years HubSpot experience
- 3+ years Google Analytics & Ads experience
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong project management skills
- Excellent written and verbal communication skills
Bonus Skills
- WordPress experience
- Association experience
- Experience on data visualization platforms such as Google Data Studio, PowerBI, or Tableau
The AASM is proud to be an Equal Employment Opportunity employer and a recipient of the 2025 Best Workplaces in Illinois award. Aside from the great job opportunity, we offer a collaborative and fun work culture with amazing benefits. Visit "Working at AASM" for a glimpse of AASM work life.
- Affordable medical & dental coverage for you and your family
- Free life & disability insurance
- 3 weeks of PTO (personal/vacation/sick time) plus paid company holidays
- 8 weeks PAID parental leave
- Flex-time hours
- Business casual environment
- Generous 401(k) plan
- Flexible spending & dependent care accounts
- Health savings account with generous employer contributions
- Professional development assistance
- Pet insurance
- Theft ID coverage
- Discounted fitness membership
- Door Dash meal perks
- Service recognition and peer-to-peer platform with reward points redeemable for gift cards or charitable donations
- Weekly “Wellness Wednesdays” with walk, stretch, and healthy snack breaks
- Twice daily “plank breaks”
- Seasonal staff events