Position Title: SMART Project Coordinator

Schedule: Part-Time (12-14 hours per week)

Timeline: 8 Months (with possible extension)

Location: New York, NY

The SMART (Silver Mental Health & Support Resource Network) App and website are launched October 2025 to connect social work students, alumni, and licensed professionals in a virtual support and referral network. The Coordinator will play a critical role in marketing, engagement, and ongoing operations to ensure a successful launch and sustained member involvement.

Key Responsibilities

1. Marketing, Content Creation, and Engagement

• Collaborate with NYU Silver departments (Communications, Alumni Relations, Practicum Education) to build awareness and promote the SMART App across internal and external platforms.
• Create compelling marketing and outreach content and graphics for email, social media, and the website, aligned with the goals of mental health support and professional community-building.
• Design and send biweekly email campaigns (every other Monday) to current and prospective members, using platforms such as Mailchimp or Constant Contact.
• Generate interest through engaging social media content, member stories, and spotlights, in collaboration with NYU’s communications team.

2. Community Growth and Member Support

• Develop and lead a three-year plan to grow NYU SMART through outreach campaigns, digital promotion, and targeted follow-ups.
• Introduce new members via email or internal post, ensuring, timely onboarding and engagement.
• Monitor and respond to inquiries from the SMART App inbox and website to maintain user satisfaction and a welcoming experience.
• Review and moderate member-generated emails and other content

3. Project Coordination and Quality Assurance

• Verify credentials and licensure of new clinical members to ensure accurate directory entries and compliance with the SMART Code of Conduct.
• Coordinate with the website developer to monitor functionality and implement updates.
• Track outreach metrics and support data-informed planning for member growth and engagement.
• Draft monthly reports for the Dean highlighting SMART’s progress, activities, and goals.

Deliverables

• Biweekly email newsletters
• Monthly Dean’s Report
• SMART Member introduction content or spotlight features
• Running tracker of licensure verification and approvals
• Updated website and outreach materials
• Calendar of engagement activities and communications

Bachelor?s degree required, 2?4 years of relevant experience. 

Preferred Qualifications

• Demonstrated experience in online content creation ideally in wellness, higher ed, or nonprofit spaces as well as digital marketing, and social media management.
• Skilled in email marketing tools (e.g., Mailchimp), content management systems (e.g. Wordpress), social platforms (Instagram, LinkedIn), and design tools (Canva or Adobe Express).
• Strong writing and editing skills with the ability to tailor tone for diverse audiences.
• Familiarity with behavioral health, mental health equity, or social work is strongly preferred.
• Excellent organizational and communication skills; ability to manage multiple tasks independently and meet deadlines.
• Comfort working across teams and platforms, including coordination with developers and institutional departments

Apply via Interfolio

In compliance with NYC?s Pay Transparency Act, the hourly salary range for this position is $30-$40. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate?s work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.

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NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply for vacant positions at all levels.

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