To be successful in this position, you will bring:

• Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience..
• Proven success in generating leads and improving conversion through digital campaigns.
• Expertise in SEO/SEM, paid digital media, website UX, and marketing automation.
• Strong analytical skills and experience using data to optimize campaign performance.

• Experience managing staff and vendor/agency relationships.

• Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
• Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
• Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
• Strategic thinking and leadership skills.
• Proven track record with branding, integrated marketing strategy, messaging and positioning.
• Excellent project manager with the ability to manage multiple projects simultaneously.
• Excellent written and oral communication skills.
• Demonstrated experience presenting to senior management.
• Ability to motivate, develop and train staff.
• Prior experience in planning and managing budgets.

In addition, preferred requirements include:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (Master's preferred).
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Familiarity with Salesforce CRM or similar higher education platforms.
• Google Ads, Meta Business Manager, LinkedIn Ads, and programmatic media experience.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, goal-driven environment.
• Higher education experience is preferred but not required.

The expected pay range for this position at 100% FTE is $145,573 to $177,137 per year. Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package.

Why Stanford is for You

Stanford's dedicated 16,000 staff come from a breadth of educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

• Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
• A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
• A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
• Discovery and fun. Visit campus gardens, trails, and museums.
• Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
  
  We pride ourselves in being a culture that encourages and empowers you.
  
  How to Apply

We invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit a cover letter and resume along with your online application.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.