About Hofstra:

Position Title: Director of Marketing and Communications for Alumni and Development

School/Division: Office of Vice Pres. of Development (division)

Full Time/Part Time: Full-Time

Description:

• Develops and executes strategic marketing and communication plans to promote alumni engagement, fundraising campaigns, and donor stewardship initiatives.
• Serves as an excellent written and oral communicator with the ability to articulate matters of complexity and nuance to the target audience of alumni and donors.
• Collaborates with and supports senior leadership, development officers, and alumni relations staff to identify opportunities for engagement and create content that supports their initiatives.
• Works with marketing and communications teammates to create impactful content for various alumni and development communication channels, including print publications, email newsletters, social media, websites, and digital platforms.
• Oversees all alumni and development marketing and communications material to ensure consistency in messaging and visual representation.
• Utilizes data analytics, AI, and performance metrics to evaluate the effectiveness of marketing campaigns and communication strategies and make data-driven recommendations for optimization and improvement.
• Stays informed about trends and best practices in alumni relations, development, and marketing communications, and incorporate innovative strategies to enhance engagement and support.
• Performs other related duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field required.
• 5 – 7 years of progressively responsible experience in marketing, communications, alumni relations, or development, preferably in higher education or nonprofit sector.
• Strong strategic planning and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with a keen eye for detail and proficiency in crafting compelling messaging for diverse audiences.
• Proficiency in digital marketing tools and platforms, content management systems, and social media management.
• Strong organizational and collaborative skills.
• Knowledge of fundraising principles and practices, including donor cultivation, solicitation, and stewardship.

EEO Statement:

About Hofstra University

Hofstra University is a nationally ranked and recognized private university in Hempstead, N.Y. that is the only school to ever host three consecutive presidential debates (2008, 2012 and 2016). At Hofstra, students get the best of both worlds. Our campus is a leafy oasis just a quick train ride away from New York City and all its cultural, recreational and professional opportunities. We offer small classes and personal attention, with the resources, technology and facilities of a large university. Students can choose from more than 160 undergraduate program options and 165 graduate program options in the liberal arts and sciences, education, health professions and human services, the Peter S. Kalikow School of Government, Public Policy and International Affairs, the Fred DeMatteis School of Engineering and Applied Science, the Frank G. Zarb School of Business, the Lawrence Herbert School of Communication, the Maurice A. Deane School of Law, the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies, and the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. Hofstra University is a dynamic community of more than 11,000 students from around the w...orld who are dedicated to civic engagement, academic excellence and becoming leaders in their communities and their careers.

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