Position Summary

The Director of Marketing and Communications leads the development and execution of integrated marketing, communications, and brand initiatives that support ASBO International’s strategic priorities, with a strong emphasis on membership growth and revenue generation.

Reporting to and working closely with the Deputy Executive Director/COO, this position provides leadership for the association’s marketing and communications efforts, supporting programs, services, events, partnerships, and membership initiatives. The Director works collaboratively across departments to ensure marketing initiatives are effectively executed, messaging remains clear and consistent, and communications align with organizational priorities and member needs.

This role requires a balance of strategy, execution, project management, and team leadership in a fast-paced association environment. The ideal candidate is collaborative, organized, member-focused, and willing to support both strategic initiatives and day-to-day operational needs.

The Director also serves as a visible representative of ASBO International and must be comfortable presenting marketing updates, campaign performance, membership initiatives, and organizational messaging to staff, volunteer leaders, members, and other stakeholders.

Essential Duties and Responsibilities

• Works closely with the Deputy Executive Director/COO and Marketing & Communications Manager to implement marketing, communications, and membership engagement initiatives aligned with organizational priorities and goals.
• Leads and manages the marketing and communications department, supervising and supporting staff while ensuring timely execution of marketing, membership recruitment, retention, and promotional initiatives in a collaborative and service-oriented team environment.
• Develops and executes integrated marketing and communications campaigns focused on membership growth, retention, engagement, event participation, and non-dues revenue generation.
• Oversees the execution of marketing and communications initiatives across digital, print, web, email, social media, advertising, and promotional channels to ensure consistent and effective messaging.
• Oversees ASBO International’s digital presence, including website content, email marketing, social media, analytics, SEO, and related communication platforms.
• Uses data and analytics to evaluate campaign effectiveness, member engagement, audience growth, and marketing performance, adjusting strategies and tactics as needed.
• Collaborates with departments and program leads to promote ASBO International programs, services, conferences, learning opportunities, awards programs, and initiatives.
• Oversees content planning and communications to ensure messaging is engaging, timely, accurate, and aligned with ASBO International brand standards and member value.
• Confident presenting to members, staff, volunteer leaders, partners, and other stakeholder groups on the value of ASBO International.
• Works closely with the corporate relations team to support sponsorship, advertising, and partnership deliverables.
• Manages relationships with external vendors, consultants, and marketing partners while supporting presentations, department workflows, budgets, and cross-department collaboration.

Required Knowledge & Skills

• Bachelor’s degree in marketing, communications, public relations, journalism, or a related field preferred.
• Minimum of 5–7 years of progressive experience in marketing, communications, membership marketing, or public relations, preferably within an association, nonprofit, or mission-driven organization.
• Demonstrated success supporting membership recruitment, retention, engagement, and marketing initiatives preferred.
• Minimum of 3–5 years of supervisory and team leadership experience.
• Strong understanding of digital marketing, communications, audience engagement, and analytics.
• Experience managing websites, marketing platforms, and external vendors or agencies.
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Comfortable presenting to staff, members, volunteer leaders, and other stakeholder groups.
• Collaborative leadership style with a willingness to support both strategic initiatives and day-to-day operational work.
• Experience managing budgets and marketing resources effectively.
• Familiarity with association membership models, conferences/events, and member engagement strategies preferred.

Work Environment

ASBO International is based in Northern Virginia and works remotely, with in-person meetings one to two times per month. We offer a comprehensive benefits package and a supportive work environment. Preference will be given to applicants located within the Northern Virginia area. Occasional travel, including attendance at conferences, meetings, and events, is required.

TO APPLY FOR THIS POSITION: Please email your resume and a cover letter, including your salary requirements, to smcmahon@asbointl.org. Please include “Director of Marketing & Communications Application” in the subject line. Thank you.

About Association of School Business Officials International

Founded in 1910, the Association of School Business Officials International (ASBO) is an educational association that supports school business professionals. ASBO International is committed to providing programs, services, and a global network that promote the highest standards of school business management, professional growth, and the effective use of educational resources. ASBO International is a collaborative association dedicated to equipping our members with an active global network and a growing knowledge center of tools, resources, and services that define best practices in school business management. Our mission is to lead the profession of school business forward. We are dedicated to supporting school business officials and providing the resources they need to effectively use educational resources—ultimately ensuring every student has the opportunity to receive a quality education. To learn more about ASBO International, our programs, and our services, please visit our website. www.asbointl.org

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